The impress North American team has had another successful participation to their biannual attendance of the International Woodworking Fair (IWF) in Atlanta, Georgia. The location at the Ritz-Carlton Downtown Suite fitted perfectly for the impress brand to standout within the trendy grey and open floorplan.
The alternate location to the fair floor allowed the team to host customers in a more specialized one on one environment, immersing them amongst tall displays of fresh decors, current and customized trend boards, as well as allowing them to snack and relax off the main fair floor for a welcomed break from the busy days of walking. Customers frequently commented throughout the week that the room felt as if it has been designed for impress – perfectly matching our updated branding colors, and enhancing our product elements.
impress not only hosted customers from early morning to late night for meetings and decor presentations, but were also proud to sponsor the Surface and Panel Magazine event held at the Georgia Aquarium nearby the fair. With over 400 people in attendance, it was a wonderful venue for business, socializing, and some spectacular visuals as sharks and stingrays swam around the attendees – making it for a fun photo opportunity for our customers!
Furthermore, the team also took the opportunity to walk the fair floor themselves and to no disappointment, impress was well represented on at IWF by being part of many customers’ displays, including being the entire booth covering for one.
impress North America thanks all of our customers for their welcomed attendance and kind feedback on our work!